Slow Your Roll With An Herbal Beverage
Interesting promotion from the maker of a drink called "Drank", which is billed as being "anti-energy" (it's a carbonated beverage containing melatonin, valerian root and rose hips).
The maker is apparently cashing in on the image of a homebrew known as "purple drank" that's been big on the hip-hop scene (and consists of prescription-strength cough syrup and Sprite).
"Instead of pursuing the traditional niche for herbal-remedy relaxation (the millet-and-Rolfing crowd), (the maker) wanted a broader demographic Â and thatÂs why he chose "more of an urban approach, more of a hip approach." He mentions 50 CentÂs collaboration with Vitamin Water as a precedent for the "hip-hop chic" he thought would work. DrankÂs promotional efforts have included distributing samples from a Hummer and getting Drank into a recent Keri Hilson/Lil Wayne video."
While there's no good way of knowing whether the new Drank will bring you down reliably after a hard night of partying, I figure it's got to be better for you than swigging down a mixture of codeine syrup and Sprite (blech) :)
Here is a link that might be useful: Drank