Airborne

silversword(9A)February 6, 2009

WASHINGTON Â The maker of Airborne dietary supplements has agreed to pay $7 million to settle allegations by 32 states, including Vermont, that it made false claims about the benefits of its fruit-flavored products.

Under the settlement, Airborne Health agrees to discontinue any claims about the "health benefit, performance, efficacy or safety" of its supplements in preventing and treating colds and other ailments.

Earlier this year, the company agreed to pay out $30 million to settle nearly identical allegations stemming from a class action lawsuit brought by consumers and the Federal Trade Commission.

The Florida-based company markets a line of water-dissolving tablets that are sold in pharmacies and grocery stores nationwide.

The company's Web site claims Airborne supplements "support your immune system through its blend of vitamins and minerals."

In a statement issued Tuesday, Airborne said the agreement "will have no impact on our products or on the ability of consumers to buy them, because it deals with language that had already been dropped from our advertising and labeling."

The company admitted no wrongdoing as part of the settlement.

Vermont is expected to receive $150,000 as part of the settlement.

Here is a link that might be useful: Airborne

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brendan_of_bonsai(4b AK)

The FTC used to sue people into the ground when they made unsubstantiated claims, it used to be that if you lied you could not make a profit off of the environment of misinformation that you created. Airborne has removed those claims from their packaging, but people still remember them. If they did work the manufacturers had enough money to prove it, but chose not to.

Slap on the wrist.

    Bookmark   February 6, 2009 at 6:16PM
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