Selling naturally grown free range chickens
Any ideas of how to market these guys? We give them Certified Organic feed and after they are out of the brooder, they are free in their yards to scratch for bugs, eat grass and be real chickens. We are getting 200 day old Cornish X's in another week or so.
Our first effort at this was last summer when we got 50 of the little guys. At 6 weeks, we had them processed and had no problem selling them (at $2.79 per #) because a local newspaper did a story on us. We want to do a total of 2000 this spring/summer/fall and need some ideas on marketing. We are in Morrison, Il. and not near any large populations. We were amazed that people actually drove 30 miles out in no-where land to find us to buy the ones we had, but I wonder if we are going to have problems getting large numbers of people to do that?
The chickens really do taste wonderful and are moist and tender. Compared to what you get in the grocery store, these are a real treat, but how do you get that across to people? (I am convinced that happy chickens are just plain tasty!) BTW, we are only allowed to sell them from our farm.