Single or Multiple Crops
I'm new to the market gardening arena and I'm trying to plan for next year.
Would it be naive to focus on one type of crop,say, lettuce or lavender or sunflowers( ideas I'm toying with) or is it better to offer a variety of crops to the buyer. I come from a retail background so the idea of "branding" is imedded in my psyche.(" Oh look,she's the lady that has all those unique lettuce varieties...". However, seems like offering many different choices would help act as a cushion in the case of crop failure etc... Advice , please!