Which market to sell at, revisited.
It has been 3 weeks (this week) since I brought up the subject about which market to attend. I have attended the market in the bigger town and my wife and family attended the market in my hometown. Both weeks, by 9 am (markets start at 8), my wife has sent me a text saying "I am glad you went, we have few customers".
Both weeks she has taken a very limited offering and both weeks she has brought some stuff home or sold out to one of the last customers. Meanwhile, I take everything else and sell, dollars and cents wise, 2.5 to 3 times as much as she does. I ask her, if you had more, would you sell more? Her answer has been "NO" each time.
While I love our small hometown market and I really like the laid back atmosphere, seeing all our friends, having the kids run around and play, the 3 mile drive, and being home by noon. We are reluctantly going to continue to sell in the bigger town and keep a small offering at our hometown market, as my wife can handle it and as the weather allows. We can't sit around and only have $150 in sales when we have enough produce to do two markets and if she can't go, I am just going to go to the larger market and take it all. We have been selling 2.5 to 3 times that in the bigger market. I also see it as starting to build a bigger customer base for our winter markets in this town.
With that said, is there anything we can do to try to get more people to our smaller market? We do weekly radio call in ads on their 15 minute show called Listener's Classifieds. We do a quick inventory of what everyone has and one of us calls it in and lets everyone know what is available today. It is live and during our market time. We also have a facebook page and remind everyone, I post on several "For Sale" facebook pages, we have fliers out and around and it is always listed in our newspaper "Calendar". We have signs up around town, the real estate sign sized ones, that we put up in 4 to 5 different locations around town.