What to do when customers won't go out in the cold

Thoughthound(5)October 16, 2004

It has to happen to everyone above the 30th parallel.

The temps drop, customers dwindle but you still have stuff to sell.

So what do you do?

Thank you for reporting this comment. Undo
reinbeaux(z8 WA State)

All the markets I sell at end before it gets too cold (or too wet) Try advertising a special deal? If you have a local gardening show, ask them to plug the market and that this is the best time to buy / plant / etc. If no garden show, get local TV or radio stations to plug the market.

    Bookmark   October 16, 2004 at 1:17PM
Thank you for reporting this comment. Undo
garliclady(z7 NC)

See if some of the craft shows or festivals might let you be a vendor at a very reduced rate because you are a farm. Some around our area do that in the fall.

    Bookmark   October 18, 2004 at 4:01PM
Thank you for reporting this comment. Undo
ohiorganic(5/6 SW Ohio)

I am still doing markets and the dark cool days have certainly lessened the amount of people coming out but we are still selling a lot of food.

the markets end soon so I am finding while we have fewer people they are buying a lot more. I think they are stocking up a bit for winter.

Most winters we do sell off season things like garlic, squashes, onions, carrots, etc., I have an email list and email customers telling them what we have and how to get it.

I also take food into a couple of health food stores that I have been doing business with for years and that support local foods.

if you belong to a church ask your fellow members if they would want to buy food from you. not a church goer? Than take a cooler of food to all meetings you go to, tell folks you have things for sale and you will likely sell out the first time. Take orders for the next meeting . Everybody has to eat and most appreciate fresh local food.

Be creative and you will find you have the beginning of a good out of season market.

    Bookmark   October 20, 2004 at 3:18PM
Thank you for reporting this comment. Undo

I have found that there are two kinds of market goers. The "regulars" and the "sight-seers."

The first will be there in a thunderstorm in 45 degree weather and will buy a good amount every time. The others hardly ever buy anything.

You can here the sight seers say things like "Wow, its the same price as the grocrey store!" I want to wack them and scream "TRY IT! Its a heirloom that tastes fantasitic and it was picked less then 24 hours ago, so all the enzymes and nutrients have not started to die yet!" They carry a bag with mostly baked goods and crafts, a $2 cookie makes more since to them then a $.50 zuccinni or $3/# heirloom toms.

But the regulars are always there and they will buy until the last day of market. These are your gold! We actually have diverted a few of these people to our CSA. But these are your late season buyers, so try to get your own regulars as early as possible in the season and it will help you later. (Typically there are also fewer farmers after first frost, you can grab their regulars to, and if you are there early enough the next year, maybe make them your regulars the next year.)

    Bookmark   October 21, 2004 at 1:06PM
Sign Up to comment
More Discussions
Selling Tomato Plants?
We have a small produce farm, and we sell everything...
Cash Rent for land
Quick question. I am looking for some ground to rent...
jrslick (North Central Kansas, Zone 5B)
Hoss seeder
Anyone using a Hoss Seeder? Please post a review. Thanks...
Starting an urban farm
Greetings all. I have read a great deal on these forums...
Putting down plastic mulch inside and outside.
While there are many methods, techniques and tricks,...
jrslick (North Central Kansas, Zone 5B)
Sponsored Products
VIGO Walnut Shell Glass Vessel Sink and Faucet Set in Oil Rubbed Bronze
Modern Bathroom
Adesso Lamps Sedona 13 in. H Walnut Table Lamp Lantern 4083-15
$45.00 | Home Depot
42" Minka Aire Gyro Belcaro Walnut Ceiling Fan
Lamps Plus
Tech Lighting | 24V 600W Magnetic Single-Feed Surface Transformer Wall MonoRail
$800.00 | YLighting
David Bromstad "Escargot" Artwork
Grandin Road
Sample-roman Collection Desert Tan Diamond Glass Tiles Sample
$2.99 | TileBar
© 2015 Houzz Inc. Houzz® The new way to design your home™