Goodbye, Mr. Food
We had his Cranberry Relish on Thanksgiving; he will be missed.
"WESTON, Florida -- Art Ginsburg, the delightfully dorky television chef known as Mr. Food, died at his home in Weston, Fla., Wednesday following a struggle with pancreatic cancer. He was 81.
GinsburgÃ¯Â¿Â½who enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline "Ooh! ItÃ¯Â¿Â½s so good!"Ã¯Â¿Â½was diagnosed just over a year ago. The cancer had gone into remission following early treatments and surgery, but returned earlier this month.
Ginsburg had an unlikely formula for success in this era of reality cooking shows, flashy chefs and artisanal foods. With a pleasantly goofy, grandfatherly manner and a willingness to embrace processed foods, Ginsburg endeared himself to millions of home cooks via 90-second segments syndicated to 125 local television stations around the country.
And though he published 52 Mr. Food-related cookbooks, selling more than 8 million copies, he was little known to the nationÃ¯Â¿Â½s foodies and mostly ignored by the glossy magazines. That was the way he liked it.
"TheyÃ¯Â¿Â½re on the Food Network. TheyÃ¯Â¿Â½re getting a lot of national publicity. And theyÃ¯Â¿Â½re getting big money," he said of fellow food celebrities during a 2010 interview with The Associated Press. "I was always the hometown guy. I donÃ¯Â¿Â½t want to be the super celebrity. When you need bodyguards, thatÃ¯Â¿Â½s not my deal."
Ginsburg grew up in the meat business, and eventually started his own catering company. He made his television debut in 1975 in upstate New York on a local morning program. His Mr. Food vignettes were syndicated in nine television markets by 1980. His popularity peaked in 2007, when he was appearing on 168 stations.
He also was generous with the enviably broad reach of his culinary pulpit, frequently inviting up-and-coming celebrities to do guest appearances with him.
"Art Ginsberg was a warm, gregarious man who knew food is more about love and sharing than a fancy ingredient list," said Rachael Ray, who Ginsburg invited on air long before she was a huge celebrity. "He was a supportive and loyal friend and IÃ¯Â¿Â½ll miss his smile and warm hugs. This Thanksgiving IÃ¯Â¿Â½m thankful I knew him."
In recent years, Ginsburg eased his involvement in the day-to-day operations of the company he founded, Ginsburg Enterprises Incorporated, which produces the television segments and oversees his many other ventures, including a line of housewares. The company also produced television segments that did not star Ginsburg, billing them as the "Mr. Food Test Kitchen." It plans to continue producing and syndicating those segments."