Florida friendly - wild flower / Heliotropium angiospermum
Easy to grow. Reseeds easily and pops up each year.
An unremarkable plant but good for green undergrowth as a filler in beds.
Butterfly friendly although not their favorite.
The link is from the Key West Garden Club and has nice photos.
Interesting to learn that this is in the Borage family.
Here is a link that might be useful: Scorpion's Tail Bush
It does reseed and that can be pesky, but not overly so. I like it because here is blooms almost all year and the bees love it. :o)
doing quite a few cuttings, pass it around deland....butterfly's and such love it......and we agree on something......:)