Rhodyman - I'm no computer expert, and I know there are other combinations that work for forum users, but

unlike many who have made changes, I use IE7. Windows Defender free program for spyware. Symantec for virus protection.

In Fall 2003, I bought Stop the Pop Up by Sureshot, a one time only fee of $20. The tech at my ISP said they had trialed 30, and this one worked flawlessly ( they don't sell it, so nothing to gain by the recommendation)

I see no ads, banners, not ever a single solitary pop up on any site I visit including this one. No sounds.

I understand your complaint about the advertising, you'd think they'd realize it would make potential customers not want to buy the product rather than make them consider it

Here is a link that might be useful: Stop the Pop Up

Thanks for the tip Morz8. I have a Mac with Firefox which has "pop-up" blocker which obviously wasn't working with these iVillage pop-ups. I searched for a Firefox ad on and found Adblock Plus. It is doing the job right off the bat and is free. Thanks again.

Since they made me get an adblocker for their pop-ups I might as well block all their adds. Revenge is sweet.

Here is a link that might be useful: Adblock Plus for Firefox

Congratulations, I hope you start enjoying yourself here again, ad free.

Rhodyman, I could not have said it better. They are beyond annoying. Those ads make me mad at the product and the people that allow it. A number of people have already jumped to other sites because of the ads and haven't come back. They took a lot of people with them too.
Morz8, thanks a lot!