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2011 season update & 2012 planning

Posted by pitt IN-Zone5 (My Page) on
Mon, Sep 26, 11 at 6:26

Good morning to all! As most flower growers do, we are already looking ahead to what to grow for next year. I would love to get information from all of you folks since this forum is where I have been learning and growing for the past 8 years. We are a 2 "man" operation, retiring after 35 wonderful yrs. of teaching and grain farming. (We ain't young!)

We sell at one farmers' market on Sat 8-12 and sell to 10 florists -- doing a "run" on Tuesday and Thursday mornings.
At market we sell:
Single stem suns $1
Mini-bouquets $2, 5-7 short stems of misc.
Med bouquets $5, 5-7 med. flowers with filler
Larger bouquets $8, ex: 3 suns, ager, zinnias, filler

We have sold out by 10:30 most markets and have built a nice business with florists as they have learned to trust our flowers for freshness, post-harvest care, etc. This took "several" years!

I also do some weddings, sell by the bucket to brides, and do $25 bouquet for pick-up or delivery.

Our main crops are suns (mainly Sunrich series), zinnias (Benary/State Fair), ageratum (Blue Horizon), Amazon dianthus, lilies, buddleia, dahlias, gomphrenas, celosias, yarrow, hydrangea, and peonies -- and several smaller crops like sweet peas, herbs, etc.

We have 60 beds -- each 50x4 ft. surrounded by deer fence. We have a large used florist cooler that has been invaluable. We start about 5000 plugs inside starting about March 1 each year and succession plant inside until June 15. We direct seed all suns and most zinnias.

We would like to add several strong, reliable crops to our main crops and would appreciate your input re: marketing ideas that went well for you in 2011 plus any crop that you would suggest for zone 5 (central Indiana).

I know you are busy "flower farmers," -- thanks in advance for taking the time to share any descriptions of what you are doing! Julia -- from the Hoosier state.


Follow-Up Postings:

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RE: 2011 season update & 2012 planning

We have done really well with our minis. Priced at $3. We will raise the price of our larger bouquets next year to $6 or have fewer flowers and still charge $5.

We are finding that harlequin marigolds are real eye catchers and get people to stop. One lady literally stopped in her tracks this weekend. They are great colours for fall. They last over a week and have nice long stems - plus they don't smell strongly of marigold.

The pic is of our pill bottle posies of the marigold. Easy sell.

http://4.bp.blogspot.com/-1e-nu4uiLt4/TnAKryFmfLI/AAAAAAAAAUE/ZBqv8L95thE/s1600/pics%2B028.JPG

Our asters are popular and we will do those again.

Next year we will do more gomphrena and celosia.

I will be starting a stand of armeria as well - we have a section of yard where a driveway used to be an instead of trying to amend the soil we will plant something that likes sandy soil. The joysticks version looks great.

I've got verbascum started and pyrethrum (not nearly enough).

I am finding that having what other people don't have is a very good tactic for selling and it is interesting for me!


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RE: 2011 season update & 2012 planning

I would suggest chinese asters. THey are late bloomers, and really only have one good flush (not really cut and come again flowers) but they are beautiful, elegant and very long-lasting in the vase. I have never done it, but I've heard you can succession plnat them for a longer bloom period.

I also like perennial garden phlox. They are somewhat fragile, but have a decent vase life and smell absolutely wonderful!

Hydrangeas are also great and popular flowers, and I would also add celosias and amaranthus.

Sounds like you have a wonderful set-up!
Dee


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RE: 2011 season update & 2012 planning

  • Posted by pudge 2/3 Sask (My Page) on
    Tue, Sep 27, 11 at 22:43

People seem to love Campanula 'cup and saucer' in bouquets. Very long lasting cut flower.

Liatris, Heliopsis and Lady's Mantle are good perennials to include. Lady's Mantle with Peonies is one of my favourite bouquets.

You didn't mention Snapdragons - I grow Rockets and they were always a good seller for me.


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