Plant a little high with lots of organic material in afternoon shade. Make sure soil is acidic.

I planted mine last year at the worst possible time, at the beginning of summer when plants were being marked down. They looked rough until this spring, of course, and one isn't doing as well as the other. Lots of new growth on one, but the other is stuggling a little.

I planted mine high, as don licuala suggested and added lots of compost then and this spring. Mulched really well with chopped leaves. Mine do get a lot of sun, until very late in the afternoon. It's probably too much, but I hate to move them now. I don't really fertilize much for any of my plants, maybe twice a year. I'm a lazy gardener :)