Not Bella!

I'm not sure, it looks like some kind of Gesneriad, a Columnea or some such). You might want to run it past that forum if noone here can id it. The growth habit definitely reminds me of that of my Columneas/Aeschynanthus/Nematanthus types.

Here is a link that might be useful:

Thanks, GG. I'll try over there and see what they can come up with :)