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OT Join the HGTV protest Campaign

Posted by wren-garden zone 5b/6 WNY (My Page) on
Sun, Mar 29, 09 at 10:37

Are you angry, sad and disappointed about the vanishing of real garden programs on TV. Want to lend your support to the fight to turn this around. Read On

This is taken from a post on the Winter Sowing forum. I know it is long but I would guess important to most of us. There is a lot of info for action, addresses, names, sites etc. In fact Nancy Drew in the 29th post on this thread lists all the addresses and Sewobsessed (founder of the protest) has THE email address for the campaign.

OT: HGTV Protest Campaign

Posted by sewobsessed 5a Upstate Cntrl NY (My Page) on
Fri, Mar 27, 09 at 17:12

Many, many of us are fed up with the lack of real gardening programs on HGTV (what 'G'?). The more I think about all those wonderful shows that are gone/cancelled, the more I fume.

Now, they've even cancelled Gardening By The Yard with Paul James (he was too old!?). What are they thinking?
According to a producer, gardening doesn't sell, but 'landscaping' does. Hmmm, gardeners' don't count to them, only landscape/design/real estate/30-minute-makeover shows do.
Obviously, emails to HGTV don't get anyone anywhere, as you could see by doing a search on GW itself or google. You get a lousy form letter in response.

BUT,
I happen to have an email addy for a higher-up at Scripps Networks (parent of HGTV) and a list (granted, pretty short so far) of companies that are advertising through them on HGTV and their contact links.

So, if we all hit them where it hurts the most - their advertisers - and email them stating that we've noticed them advertising on HGTV and in protest of the channel cancelling real gardening programs from their lineup, we, as well as our family and friends, will not be purchasing their products or patronizing their stores, do you think we could finally make some sort of impact?

We'd all have to do it as a group on a certain day though, or it wouldn't work (maybe a couple weeks from now?). I thought of just doing it myself, but, well . . . what good is one person going to do?

Do you think something like that would finally, finally get their attention? How many of you would really be willing to do something like this?

Slam Scripps and the advertisers all in one day, they'll get that we're serious?
Anyone know a good way to get the word spread?
How about April 13 for a date? Hit them from all sides all on the same day. Enough time? Someone got a better date?

(Below is the addy for Sewobsessed’s blog with more information)
http://happyhobbyhabit.blogspot.com/2009/03/hgtv-protest-campaign-april-13-2009.html

The point of the whole thing is that all those channels DIY/HGTV/FLN/Food Network/GAC are all
owned by Scripps Networks.

The individual channel programming people are the ones that really don't care what we want to watch. Emailing each channel individually results in a form letter reply. But, they have bosses (Scripps Networks). The only people who are going to listen to a complaint of any kind are the head honchos at the parent network and their advertisers. That's who we need to target and I'm trying!

Wren Garden
How could we get word to the First Lady? We could Email every Nursery we use, on or off line, to join us on the 13th. What about every and any vendor that advertises in garden magazines, most list a www.com to contact them. Any college or high school that has a horticulture program. Directors of food banks. Garden clubs and Societies. Oprah! Sewobsessed, help. email me. I am Elizabeth
Go to the Winter Sowing forum here on GW and lend your support and keep up with the developments. Add your ideas and action. Elizabeth


Follow-Up Postings:

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RE: OT Join the HGTV protest Campaign

  • Posted by laag z6CapeCod (My Page) on
    Thu, Apr 2, 09 at 21:55

I think that the grim reality, although I'd much rather have the garden shows, is that they have found out throgh the airing of these shows, that we don't make up the demographic that the advertisers have found to be profitable - or not as profitable as those watching the other shows.

They tried it and the market failed. No campaign is going to reverse that. We have to watch TV personalities pretend to be landscapers while the knowledgable people are cut. It is like right wing radio - it sells while the alternative does not even with a liberal majority (not being judgemental - just making a comparison).

We'll have to watch garden shows on pay per view. They are still on PBS.


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RE: OT Join the HGTV protest Campaign

"They tried it and the market failed."

IMO one thing about businessmen is that being wrong is not as bad as doing nothing. Just because they made a change doesn't mean the market forced their hand.

HGTV is now the house flipper channel.


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RE: OT Join the HGTV protest Campaign

  • Posted by laag z6CapeCod (My Page) on
    Sun, Apr 26, 09 at 20:56

"HGTV is now the house flipper channel."

I think that ia a good point. Maybe we'll be in for more garden shows as the "house flipping" business is pretty hurting these days. If my memory serves me, gardening is usually a growing hobby (no pun ...) when the economy is down. It might e a better advertising demographic than house flippers in the near future.


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RE: OT Join the HGTV protest Campaign

I totally agree, with all of us alone that are on here it shows and gardening is up alot now. alot of first timers. Im sick of highscale landscaping shows, i couldnt afford to do. I want shows on gardening advice and ideas, gee at least give us back a couple..


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RE: OT Join the HGTV protest Campaign

I also am disappointed in HGTV. I miss shows like A Gardeners Diary and A Gardeners Journal. There used to be specials on roses and individual gardens we're featured with talk of plant choices. Now all we get are real estate shows and generic landscaping shows with the same plants used over and over. Most of the people getting landscaping want entertaining areas in their yard rather than gardens. I am so tired of yards that are almost all hardscape and low maintenance style gardens.


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RE: OT Join the HGTV protest Campaign

A Gardener's Diary is still on. Early am during the week. I have my DVR set for it and don't know exactly what day it is on.


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