I design/build some nice Japanese garden structures and offer them both as Kits and also Plans (for people out of my local area), and I'm looking around for places to advertise since my website's not bringing in the customers.

The first place I'll have an add is in the JOJG, but I'd really like some other suggestions. I thought maybe in Ponds Magazine .. any other ideas ? How about overseas, especially in the UK ?

I understand that you like to design yourself, but don't be too dismissive of opportunities to work with architects or builders who may use your services as part of their own design package (at least 'til you're a household name :)

I would also suggest doing a basic course in Marketing .. it will provide solid strategies - people with artistic talent often neglect this fundamental aspect of business

Jack

Advertising is expensive. Or, it can be if you make it expensive. Unless you have major profits and plenty of business already, I would avoid advertising in "larger" magazines (i.e. Architectural Digest). The cost would be astronomical, and unless you've already got a very solid reputation, you couldn't expect very much business resulting from that ad.

Start smaller, and work from there. Advertise in more smaller local/regional magazines, at garden shows, and any other type of related events. If things turn out well, then you could go for an even wider range, then an even wider range, then possibly even overseas.

Although it's good to think big, it's always best to start small. Many people start off too big, and bite off way more than they can chew (not to mention swallow and digest!).

-Audric

Can anyone think of any other Japanese Garden publications besides JOJG ?

Sunset and Southern Living magazines are both good suggestions but I bet their add space costs alot.

K. Berry