| I guess soil pH could play a role, but usually not enough to affect colors. Sometimes, the amount of sun a lily gets can change the color so if you planted in an area with more or less sun than where the lilies originally grew some variations could happen. I think the main reason for the color change is probably related to the growth regulating chemicals used by the growers. We also purchased lilies that were bright orange, only to turn to a dark redish orange the following years. Growers spray lilies with growth regulators to keep them compact for shipping. See picture below:
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Here is a link that might be useful: Picture of lily