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Selling herbs? Worth it?

Posted by angiebeagles z8 Cen TX (My Page) on
Tue, Jan 4, 05 at 11:42

Hello, everyone, i am very much a newbie here, altho i've lurked for a few days tring to soak up some info.

I am pretty much a new gardner, but i've fallen in love with it. I've been growing herbs for a few years, mostly for the butterflies, and some for me.

There is a local farm stand that has everything, except herbs. i am considering asking them if they want to sell herbs.

I am looking at this to make a little extra money (i'm not trying to get rich). I can't have a major time commitment- i have a regular 40 hr job, and would wnat to work on this for about 5 hours/week. (Ultimately, i'd love to support myself, but i don't have the inclination/experience/resources to consider that an option right now). I was thinking of providing about 7 or 8 basic herbs, and whatever he/they would request. There are a few more outlets around here, a few restaurants and a very small farmers market.

Do you think it would be worth it to attempt this? I don't want to go out and get a biz name at this point, really the only thing i ahve to lose is a growing season and the $$ i put into seeds. Basically, i'm asking you if i'm nuts for trying to do something on such a small basis, with minimal experience?

Thank you for your comments.
Angie


Follow-Up Postings:

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RE: Selling herbs? Worth it?

Probably a farmers market (if it is good) would make more money then a stand. The problem is that you have to grow quite a bit in order that your table looks empty (which is BAD!) Youcould control this a bit with your display. You could even buy the little herb clamshells like you see at the grocrey store and stick a little lable on it. Then you could have less and look very high end.

The problem is that Saturday market alone is 5-6 hours and you have not yet picked or grown anything.

I also would wait on restauraunts until you ar sure on the quanity/quality you can provide. You don't want to alienate future customers.


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RE: Selling herbs? Worth it?

I suggest starting out with maybe just a couple of different varieties or maybe just basil as that should be about the most popular one
Several of the better restaurants in my area are interested in purchasing fresh, top-quality basil.
You should really have a greenhouse or at least a coldframe and be prepared to supply customers for as long a season as possible. In central Texas this shouldn't be too difficult.
Get Sandie Shores' book GROWING AND SELLING FRESH-CUT HERBS, Second Edition, digest it and you will be off and running.
You don't absolutely have to have a growing house.
If I can help don't hesitate to email me.

Bob


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RE: Selling herbs? Worth it?

I did a small farmers market last season with my emphasis on herbs - although we grew basic vegetables too. I didn't have much success with selling bulk herbs. Perhaps my price was too high. It was also suggested that people get intimidated by bulk herbs because they don't know what to do with them and don't want them to sit and rot in their refrigerator. I had all season to play around with different ways to market the herbs. I'm a total newbie by the way. I tried making herbed vinegars, selling potted herbs, selling herb seed, selling small herb mixes and telling them exactly what to use them for, selling them with recipe cards... I tried a lot of things and all of them did better than selling straight herbs!! It was a little frustrating. However I enjoyed finding creative ways to get people to buy them.

It was also interesting having to come up with ways to use all the unwanted herbs when I came home from the market! Something you have to think about.


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RE: Selling herbs? Worth it?

food 4 me
Would you be willing to let us know what recipes you gave out? Or maybe e-mail me some?
Thanks, Patty


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RE: Selling herbs? Worth it?

I have found that with the exception of basil (sold with a pesto recipie) herbs sell best in quantitites similar to the grocrey store (1 ounce). Also the plastic clam shells like at the grocrie store with a lable while expensive ($.25 ea once you add the cost of the lable which we print ourselves) sells very well at 1.50-2.50 each. That comes to $20 to $36 a pound after you subtract the cost of the clam shells. Not bad but a lot of labor.


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RE: Selling herbs? Worth it?

hmeadq: Sorry to kind of go on a bit of a tangent here, but how do you decide on how much to grow? I haven't been able to find yield information, like there is for vegetables (lbs/100'), and I've only grown basil in quantity so far. This year, I'm trying a full herb selection (10+), but I don't know how to estimate how much of each to put in for my production target (50-100 units a week)...


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RE: Selling herbs? Worth it?

We are still very much working that out. We just started herbs last year and the amount you get from herb plants seems to be VERY dependent on how much care you give them. They seem to want to be treated more like flowers then row crops, if that makes sense. I started with 100 or 50 feet of each thing (50 feet of rosemary for example.) Since a "market unit" for us is only an ounce, a little goes a long way. (We do chives in 3x8 foot raised beds one third of the bed at a time, and we end up with 2 or 3 pounds a week (32-48 market units)

Oh, and keep good records. We failed on this last year so I cannot give you great advice. But next year, I'll be able to quote you exact numbers.


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RE: Selling herbs? Worth it?

We pretty much gave up selling fresh cut herbs and now only sell dried ones. I got tired of throwing the ones that didn't sell out each week. We do have a young lady at our farmers market that does quite well with hers...mostly Basil and Cilantro. She has a unique way of displaying them. She purchased sock drawer organizers and sticks them down into a clear plastic tub with a cover. She harvests the herbs right into each section and then places the lid on it. When she gets to the market she puts some water into the tub and the herbs stay fresh all day. At the end of they day she just gives the local trees a watering. It is all very light weight and customers can pinch and smell the herbs. When she sells a bunch she puts them into an expensive plastic baggie.

The organizers are easy to find, not very expensive and they are plastic so they last forever. I thought it was a great idea and I would copy it if we still did fresh cut! lol


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RE: Selling herbs? Worth it?

Be careful about dring herbs.

Here it is considered processing and as far as I have yet been able to find out is not covered under the "Home produced items" rules.

It does not make sense, we are allowed to make jam and sell it or tomatoe sauce as long as it is labled "This item is home produced" but dring herbs is not allowed as herbs are not a "high acid" item.


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RE: Selling herbs? Worth it?

Just check with your state not all states consider dried herbs processed


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RE: Selling herbs? Worth it?

Dried herbs are considered home processed here too and we do have to have a grocer's permit to sell them. We have a commercial kitchen so it is not a problem for us. But, I should have mentioned that...thanks.

Our state has just come up with farmers market regulations and you are supposed to attend the home processing classes in order to sell fresh cut herbs! You can sell lettuce without it, but you better go to school to sell basil! I think that's strange.


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RE: Selling herbs? Worth it?

Angie, I would suggest you contact that farmer who runs that stand and just ask. it doesn't sound like you have the time or the desire to run a table at a market. So why not ask and see what the farmer has to say. If he says no, find out why. Maybe his experience will lead you toward a better way of selling your herbs. Or he might say yes and there you go. Either way, good luck


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RE: Selling herbs? Worth it?

angie:

Everything is worthwhile. As long as you do it well and intelligently. Most mom and pop buinesses start "small".

I think the real key is finding your own niche. I don't think growing commodity herbs in commodity forms is going to help you even break even. As evident here, everybody has a different -- and VERY creative -- way of doing things. You need to know YOUR market and you need to find a way to get that market excited about your product. Don't get trapped into thinking you're just a "grower"; you have to be a marketer, too.

chinamigarden has a good idea: ask the farmer at the stand what HE wants. Essentially he's your customer. But beware: he doesn't offer herbs for a reason. And although it may be because he never thought of it or because he doesn't know how to grow herbs, it may also be because he tried it once and it failed miserably. Or it could be that he'll tell you what HE likes but hasn't a clue what his customers really want.

Have you thought, too, about growing small live herb plants in liners (2-1/4" pots), up to 4" pots? This is one of the hottest items in the FM's here. (As long as it's not basil -- almost every vegetable farmer has some of that for sale.)

Do something special, almost unique. Do something nobody else is doing yet everybody (well, at least lots of customers) wants.

Joe


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RE: Selling herbs? Worth it?

I've not had much success selling herbs at my exisitng veggie stand at a once a week farmers market. But I do sell lots of little herb plants. These are small, in styrofoam cups that I sell for $1. I do sell a few bunches of herbs but not enough to warrant going to market it thats all I had.

I can't sell dried herbs at my local market unless they were dried in a certified kitchen.


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RE: Selling herbs? Worth it?

I agree with most of the information above. Selling herbs at the farm market can be a fun idea, but is hard work - it is a business. I spent 10yrs selling organic (certified)potted herbs and fresh herbs (no veggies or flowers) on the markets in the midwest. 3 or 4 herbs will not cut it, you need to produce a variety of plants - I sold close to 50 varieties (and that was on the low end) but I chose to specialise rather than diversify.
As a guide - 4" pots (perennial) - $5, 6" - $7 annuals $1.
Groups of plants in one pot were also popular. These sold throughout the summer, the smaller pots didn't. Thats wwhen I switched to fresh cut - basil, chives and a few other basic culinary herbs. Keeping them fresh was a pain at 85 for 4 hrs!! I did have a certified kitchen, so could sell dried herbs and herb vinegars too to eek out the summer months. Towards fall, I did wreaths and dried herb things. I also sold to a few restaurants and farm shops.
It was a full time enterprise, and with small kids, hard work - but for me, better than 40hrs a week out of the house.
Now I write about growing and selling herbs and other things that are garden related, so I still get to stay at home -we moved so farming is not an option here.


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RE: Selling herbs? Worth it?

Angie. I did all that plus brought some herb plants. Everyone wanted the plants. So I only grow herb plants. I grow 1000's each year. Quit my job in 1991 and never regretted it. I started very small and gradually grew each year. I now only sell from my home(I'm zoned agricultural). I start my seeding in January and open the end of April till the end of June. I keep it at a size where it's still fun. I started selling in 1989 and never grew a plant from seed or knew what a perennial was until 1988. There was a wholesale flower distributor around me that wanted to buy all the cut flowers I could grow and I did that for awhile but I had to give that up because I just didn't have the time or energy. I could to that in the summer after the plants season is over but I like having a quiet summer .I read everything I could get my hands on and prayed alot. Keep dreaming and God bless.


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RE: Selling herbs? Worth it?

You people inspire me. Keep talking! I may start that little dream job, yet.
Melinda


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RE: Selling herbs? Worth it?

As a wholesale/retail grower of medicinal and culinary herbs, I have developed two series of "Talking plant Cards" that contain 36 cards in each series of herbs (72 total cards in all) that covers very common and not so common medicinal herbs. These cards are in PDF format and fit 4 cards on a standard 8 1/2" x 11" sheet of paper. You would simply download the file to your computer, print, cut out, laminate and stick in your plant pots or trays.

These Cards have been sold to many Nurseries throughout the U.S. in the greenhouse industry and farmer market vendors. We ourselves have sold out on over 200 gallons of herbs and numerous trays of them within 3 days of our 7 day only sales. The cards start out with a "cute, funny or catchy question or phrase to capture the customers attentions and continues on to state a short description on how the herb benefits them medicinally along with what part to use and how to use it.

Someone said here, people don't buy herbs because they don't know what they are for or how to use them! this is so true...and the Talking Plant cards take care of that! Customers are not only amused, but informed. Each series is only $12. Now if you sold just 2-3 gallons of herbs..that covers the cost of the cards real fast! We made over $3,000 in 3 days just selling herbs with the help of these cards...and so have many other Nurseries and growers that have used them!

For instance for the herb card Wormwood: "Wormwood says...Are You bugging me?" I'm the best thing you have to repel insects in your garden, around your plants and on you! i also have been known to cure intestinal worms for years! Steep my leaves for tea for fast results and healing or place me around your garden!

Now, if you would like to see a sample card and really want to start selling herbs...please e-mail me and I will send you a sample and how to attain the full series.

Hope this helps you all!


 
 

 

 


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