I figured I'd ask you pros this question. I plan to sell basil plants (6 varieties) in six packs for a non- profit plant sale on 5/3/08. I'll be starting them on a heat mat in the basement and growing them under fluorescent lights. I am in zone 7 if that makes a difference - I'll harden them off in a plastic greenhouse. Can you tell me when I should start them? I'm a little hazy on how fast basil grows inside.
You could expect them to be 3-5" tall in that period, depending on the light intensity and variety.
One suggestion I can offer is that you plant shorter growing varieties first so that all of your plants will be relatively the same height for the market date. You didn't mention the varieties but there may be some short, bushy potting types like Spicy Globe that may not catch up in growth to a large leaf Italian type.
Slower growers tend to be Thai and purple types, especially Purple Ruffles. Cinnamon, licorice and lemon/lime basils are intermediate in growth. Standard basil varieties should be started a few weeks later for that reason but you can always clip plants as boulderbelt suggested.
How many plants per cell will you be using? When I did that 1 plant per cell looked skimpy and 2 per cell looked better, maybe that was because of my growing practices? Could anyone point me to some sort of industry norm for seeds per plug?