| the farmer becomes the slave of the middle man. be super careful. they lure you with the promise of money but you will only see more debt. do not be greedy. be free and independent. your greed will enslave you. it is the ideas in your own mind that will make you a slave. what prices will you get. if you walk in with a truck load of perishable veggies and they say the prices have gone down. will you be able to walk out and dump the truck load for compost. or will you sell for what they will pay. money gives strength. you will be in a very weak position. unless you have other buyers in the wings. the long term solution is to develop cash retail customers who come to you and pay our price. not you drive a truck at 4 am to deliver and learn they will not pay your price. they have decided to reduce the price. they will tell you they can get it cheaper out of california. etc. it goes on and on. you can never win. they play a game of money. you play with your life and hard work and committment to your word. it all means nothing to them. right now they are buying it for $11. they want to buy from you for $10. all happy and you sign up. now they go back to the first guy and get him to sell for $9. then you show up with a truck load and they offer you $8. and they tell the guy who was at $11 and $9 that they can only do $7 now. and you will get $6 for the next truck load. and the guys doing this to you will get a raise because they saved the company money and got the stuff cheap. what was the result. well there was a farmer with wife and children who was getting $11 and you joined the bid and now he gets $7. not enough for his wife and kids. and you used to have many retail buyers at $12 and now you are offered $6. so you and your unknown farmer friend destroyed each other in your rush for money. they run an auction in reverse but never really tell you that. but you are given some friendly hints but you are lead to believe all will be rosey. If you want to learn. then go do it. get wiped out. feel the pain and anguish. then you will have learned from experience and will never do it again. but it might mean a year of work for nothing. |