I would get a steering committe together to work on site, rules,fees, events, health rules, dealing with the city/county etc. Than set up a board out of the steering commttee to oversee the running of the market.

Get a copy of "The New Farmer's Market by Corwin, Gibson and Rosenweig.

You are getting into a project thast is huge for one person to attempt and big for 15 people to deal with. I hellped set up a farmers' markeyt in Ohio 2 years ago and it took hundreds of hours but the market is doing well in its' second year.

ATTRA is a great resource www.attra.ncat.org/attra-pub/PDF/farmmarket.pdf
The USDA's Agriculture Marketing Service also has good information available. http://www.ams.usda.gov/farmersmarkets/

There are also many legal & liability issues you should be familiar with. Neil Hamilton's book is a must read. www.statefoodpolicy.org/legal_guide.htm

Good luck!
Benedita

Get in touch with the folks who run the one in Hamilton, New York. It is an institution and farmers do well. It has become a significant part of life in the village. There are many other events held adjacent to it and all thrive. Visit www.partnersatwork.org to find info.

Here is a link that might be useful: Rural Life 2.0

Good Luck!
Running a market looks like easy work from the outside. I spend many hours doing ads, brochures, and other promotions. Then at the market I attend to new vendor placement and disputes. Now don't get me wrong, I love doing it. Just be prepared to spend more time then you think you will. Get all the help you can and Organize!!!
Good Luck
Tom