Yes: P. obconica.

Watch out, some people get a rash on their skin from it. I had two friends who were florists that did when I was a florist. They aren't hardy outside during winter here but they are long blooming annuals if you deadhead.

Thanks for the ID, it really helps. It certainly has been a pretty plant to have in the house for these past few months, and is still blooming. Maybe the poison part is why primroses aren't eaten by deer.