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update on my quest to go professional

Posted by judo_and_peppers Tampa FL (My Page) on
Mon, Aug 4, 14 at 0:20

so after spending the summer doing lots of paperwork to write a business plan, and making lots and lots of test batches to dial in my recipes to EXACTLY where I want them, as of yesterday I secured funding for my project.

sending in my paperwork (and samples) for process approval this week. gonna begin selling them legitimately very soon.

I have 7 sauce recipes that I will be submitting, because there's a discount for process approval getting them all done at once (something to the tune of about 5k savings). I have what appears to be an excellent salsa recipe that I will be selling (jars of salsa, not the recipe) soon.

I am not posting to try to advertise, I'm just trying to keep you guys updated, as it wouldn't be possible without what I learned here.


Follow-Up Postings:

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RE: update on my quest to go professional

Congratulations Judo! Wow 5k, that’s a lot of hot sauce lol.


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RE: update on my quest to go professional

  • Posted by jutsFL 9b (Orlando) (My Page) on
    Mon, Aug 4, 14 at 8:40

Very nice Judo, I hope the rest all proceeds smoothly for ya!

Jay


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RE: update on my quest to go professional

Congratulations! I can't wait to try judo brand pepper sauce! :)

Angie


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RE: update on my quest to go professional

Great job. I wish I could do the same but I guess I'm still a rookie at all of this. Also can't wait to try your stuff!


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RE: update on my quest to go professional

Congrats!

Josh


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RE: update on my quest to go professional

Nice to see someone achieve a dream. Hopefully you'll be extremely successful! Please keep us updated.

Tim


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Jason - That's great!! When do you think you'll be officially in production.

Sandy


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  • Posted by esox07 4b Wisconsin (My Page) on
    Mon, Aug 4, 14 at 19:21

Looking forward to seeing your label in the local super market in the near future.
Good luck,
Bruce


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RE: update on my quest to go professional

That's awesome, congratulations!

Where is the production going to be done? I don't want the name, I mean, what kind of place does it get done at (size, equipment, etc.)? I'm asking b/c I'm interested in how this works and what you are doing. Am very impressed, and look forward to buying a few bottles.

Alex


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RE: update on my quest to go professional

the sauce is being made in a restaurant, because it has to be done in a commercial kitchen. the owner is building a separate area in the kitchen so I can make sauce all day without getting in the way of his cooking (his kitchen is enormous, and he only uses a small portion of it himself). I am paying him a small percent of profits for use of space and utilities, etc.. he sees it as him investing in my company too, because he sees great potential in my sauces, and wants to be a part of the action.

for me it's great, because doing it that way, after the many costs of starting up, almost all my expenses are a function of sales, I have almost no fixed costs that must be paid every month, which makes it a lot easier starting out.

what do you guys think of this as my logo? I need a new font for the company name, as this one doesn't catch enough attention, but I haven't changed it yet because I can't seem to find one I like. my wife did the picture, I'm not that artistic.


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I think the logo design is cute. :)

I'm not totally enthusiastic about the beard though. It looks a little bit unreal. Like a fake beard someone is wearing. And instead of a beaker, would a hot sauce bottle be better? To me, the beaker kind of suggests chemistry rather than cooking.


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well, the beard is supposed to be on fire. I do have a real beard, though it's been a long time since it caught on fire (has happened though). a good hot sauce should light your face on fire anyway.

and I am of the belief that making a good hot sauce is more chemistry than cooking (and when you get right down to it, all cooking is really just chemistry). plus I'm quite a nerd, so it seemed appropriate.

one thing I was thinking about doing was getting rid of the red shirt, and having me wearing a judo gi, just to cover all the bases.


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well, the beard is supposed to be on fire. I do have a real beard, though it's been a long time since it caught on fire (has happened though). a good hot sauce should light your face on fire anyway.
&&&&&&&&&&&&&&&&&&

Reading this makes me so incredibly thankful that I do not have a beard. :)

Fortunately my face is non-flammable. :)

A judo gi might be cute. But black and white might both offer poor contrast with the background and with your skin respectively. It might work though.


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RE: update on my quest to go professional

Congrats Jason! Very competitive business... hope you make it big!

Kevin


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I agree about the beaker - though I guess it fits with "fusion" (nuclear??). Definitely keep the beard.

Glad the processes are all approved, good to get all the approvals out of the way. Next thing is to submit samples for pH testing, then you're in business, right?


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RE: update on my quest to go professional

I like the fiery beard, but I think overall some of the details will be lost in the final label artwork. The color of the lips doesn't seem quite right to me, personally. Not sure if the mushroom cloud in the beaker reinforces or advances the "gourmet" concept.

Josh


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RE: update on my quest to go professional

I too like the logo design, but I think it might be too subtle for a small bottle label - especially the burning beard (which is my favorite part). In a smaller size you won't be able to tell that it's not just an oddly drawn beard without close inspection.

The Erlenmeyer flask doesn't work for me - looks too much like you're doing a chemistry experiment. Use a hot sauce bottle, even if it has to be out of scale large to be recognized. And re-draw the mushroom cloud. Make it tall and skinny and less yellow.

For the "Jason's...", consider an "atomic" font. I recall there were several used in the 60s but can't find the exact one.. Look at Hyperion Sunset, Planet, and others from the science fiction section of fontpalace.

Also (not necessarily from fontpalace) Badpalace, Beautiful, Boohoo, Calling Dr Luv, Catatonic, Conspiracy, Cookies, Def Writer, Diner, Dominatrix (yep, it's a real font, though probably too busy for your purposes), Eastend, Elevator, Foxy, Genie, God of Thunder, Groovy, Guttural (for Deathklok fans), Hang 'Em, High Head Blues, Ironman, Jerry's Game, LHF Esoteric Old, LHF Crouching Tiger (several LHF actually), Lunacy, SamSpade, Shadow, Showcard Gothic, Sushi Queen, Sweet Pain.

Keep going!
Dennis


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cooltext.com has a font you can download called Phoenix that I think would be a good match.


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RE: update on my quest to go professional

looks like I've got a lot of updating to do to the image.

apparently nobody likes the Erlenmeyer flask, except for me and my wife. so that might need to change (ironically I posed for the picture holding a bottle of sauce, and she changed it to the flask)

and I've been playing with the fonts. I found one I kinda like, and of course, my wife hates it.

however there's one exciting update, it is now Jason's Fire Fusions, LLC. I'm a real company now! that's a step in the right direction.


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RE: update on my quest to go professional

For what its worth, I like the Erlenmeyer flask, but I'm also a nerd. It's like your a mad scientist. If I had to make one suggestion it would be to have something on the bottle about the heat. "Made with some of the hottest peppers in the world" something like that. Let us know that it's not the typical non "hot sauce" and seperate it from everything else on the shelf. Could even put a little something about where and how the peppers are grown .... Right in my back yard. People love that stuff. Good luck can't wait to try a bottle!


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RE: update on my quest to go professional

People do not want something brewed from chemicals. The flask suggests that your sauce is.

As for the rest of the bottle labeling, the first thing a prospective buyer looks for is "How hot is it?". Then they look for "Why this one instead of the one next to it?" (which includes price). You have to answer those questions. Then after the buyer has made his choice your logo will be a visual icon so that he can identify it a second time. (Also for discussion and entertainment at home, later.)

So what font do you like? And why does your wife hate it?

Dennis


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This may be obvious, but it wasn't to my boss when he designed our logo. Be sure to look at it true to size. Details get lost and mush together. On something the size of a sauce bottle simpler may be better.

I do like it though!

Alison


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RE: update on my quest to go professional

How about you holding a pepper - something gnarly looking like a bhut or scorpion? That way people can tell it's made with natural superhot peppers and not "chemicals" as suggested by the flask?

For a small label/bottle, maybe just "zoom in" on your face and thumbs up (if it fits)? That way detail of beard won't be lost - and anything you're holding would probably be too small to see on a hot sauce bottle label.

This post was edited by ajsmama on Thu, Aug 7, 14 at 20:29


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RE: update on my quest to go professional

What about eliminating the beaker/bottle entirely and just having the thumbs up, smiley image instead? That would remove a detail that could get lost when the image shrinks to the size of a label, but still convey that this sauce is a great experience. The burning beard would still signal that it is hot.

I don't know. Just an idea.

Angie


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this is what the unrevised image looks like on the bottle. you don't lose nearly as much detail as you'd think.

and yes, that is a bright white hot sauce. it's made out of coconut, and white 7pot peppers.


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"Hot Coconut" ?!!

Wow. That ought to move!

Dennis


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Judo, the hot coconut sauce looks really interesting. I would probably buy it just out of curiosity.

But I would really prefer to see a pretty hula girl in a coconut bra with her grass skirt catching on fire instead of the bearded guy. ;)

This post was edited by mecdave on Sat, Aug 16, 14 at 18:49


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Good logo's all. However I like simplicity, like "VAT 69" on a liquor bottle.
Maybe just "HOT SAUCE" in plain B&W, with the type in small letters so a prospective customer will HAVE to pick it up to read it, and the back. You got'em when they pick it up.
Go cruise a liquor store and look at the high $$ vinos and liquor bottles. Simplicity sells...


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Is your sauce labeling covered by FDA requirements for a statement of ingredients and nutritional analysis? That could get expensive.

Dennis


P.S. Especially when one factors in the EPA and BATFE regulations covering dangerous chemicals and weaponized fruit.


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the coconut flavor didn't come thru as strongly as I'd hoped it would. I used justa little bit of lime juice, and that completely overpowered it. oh well, it was an experiment. the next batch will be better. the white 7 isn't the most productive pepper in the garden by a long shot, so it'll be a while before I have enough to make it again. and it's not exactly a commonly available pepper in supermarkets.

I do have to list ingredients, and get nutrition labels. and yes, it is expensive.

holy crap this process is taking longer than I'd ever thought it would. so much paperwork! it's insane.


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I'd like to try some of your sauces eventually. Will you be doing mail orders in the future?


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holy crap this process is taking longer than I'd ever thought it would. so much paperwork! it's insane.

I found this interesting about a start up.> Texas Creek Hot Sauce.


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I'd like some of the seeds off the white 7, if poss.


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RE: update on my quest to go professional

if I can get my plant to put out some more pods I'll happily send some your way. with our 100 degree temps, and a massive whitefly infestation, it might be a while. I made the mistake of assuming that since the plant WAS being productive before, I'd be able to get more seeds later. god I am so good at putting my foot in my mouth.


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RE: update on my quest to go professional

my samples for process approval go in the mail tomorrow. I also take the food safety certification test tomorrow. my labels are almost done, this show is about to get on the road. hopefully I'm gonna be making a lot of sauce soon. ...and maybe even selling some of it.


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RE: update on my quest to go professional

my samples for process approval go in the mail tomorrow

I also take the food safety certification test tomorrow.

my labels are almost done,

this show is about to get on the road.

and maybe even selling some of it.

hopefully I'm gonna be making a lot of sauce soon.


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"Hello boys. You miss me?"


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RE: update on my quest to go professional

So I've finally finished the logo image. new font, changed the beaker to a hot sauce bottle, changed a few other things too. let me know what you think.


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Looks great! Wouldn't change a thing. That's something that'd catch my eye, and I'd pick up in the store. Awesome job, man. Best of luck! How many different varieties of sauce are you putting out?

Mike


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currently I am only putting out 5 varieties. I figured I'd start with the best sellers. the ones I'm currently releasing are:
1. the "mild" one - made with green habaneros and a lot of herbs and garlic
2. pirate's ghost - hickory roasted/smoked ghost peppers and rum (with lots of other flavors in there too)
3. chocolate scorpion - choc scorp peppers, and a little bit of actual chocolate
4. spontaneous combustion - a sauce much hotter than the previous ones, with a lot of spices and garlic for a ton of flavor
5. instant death - I just tried to make a ridiculously hot sauce, and it ended up being pretty tasty too.

I've got about 15 more flavors that I'd like to release soon too, not including the spicy jams and salsas.


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Much better exploding bottle. I like the logo font too.

See if you can get distribution here in N Tx so I can gets my hands on some!

Good luck,
Dennis


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Don't know if you'll run into trademark problems with the "spontaneous combustion" name, since there is a widely-available hot sauce that uses that name and has been around for years:
http://www.amazon.com/Spontaneous-Combustion-SPONTANEOUS-COMBUSTION-SAUCE/dp/B000G6TNS8


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I did a trademark search on all my flavor names. nothing came up.

Dennis, email me.


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I believe there is an instant death sauce out there too.I believe it is called Blair's Instant Death sauce. Look it up on Amazon. Also, try to get some distribution in Socal.


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You were going to send some sauce my way last year. It didn't work out, so do I get first dibbs on samples? :)

Tim


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I believe Blair's is actually "sudden death." I'm sure there has to be other ones out there called instant death though. there's only so many names one can come up with for a hot sauce that aren't taken.

Tim, I remembered that not too long ago. my apologies. my plan was to surprise you with some samples. I guess it won't be a surprise anymore. feel free to refresh my memory of your mailing address.

This post was edited by judo_and_peppers on Fri, Sep 5, 14 at 21:35


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It might be very worthwhile to consult an attorney about the naming issues, if you haven't already. A lot of these hot sauces are made by small specialty businesses that might not be as up to speed on registering trademarks as a big company like the McIlhenny Company is. But they still may be able to claim some common law protections on their name. A trademark attorney would probably be able to sort that out quite quickly.

It would be a shame if you got off to a good start, started to build a reputation for yourself, and then had to change the name of a sauce because it was the same or very close to another sauce's name. It could also create problems down the line where your sauce was frequently confused with a (vastly inferior) competitor's product or where a merchant might be reluctant to sell two sauces that are easily mistaken for one another by the same name. Just imagine calling a potential customer and trying to sell them on Spontaneous Combustion, only to be told they already sell it--just not yours!

Names are a really big deal in business.

And I still want to try some of these fire fusions. I'm really curious about some and a little skeptical of some. But they all sound incredibly unique and creative! If you want to provide some free samples, I'd review them on my blog, which has all of 3 followers. :)

Angie


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Yes, Angie.
But a prefix like "Jason's " should take care of a lot of trade mark issues. How many JASONs are there getting professional, making and selling hot sauce ? LOL


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Yes, Angie.
But a prefix like "Jason's " should take care of a lot of trade mark issues. How many JASONs are there getting professional, making and selling hot sauce ? LOL

&&&&&&&&&&&&

Ummmmm....no. First of all, Jason is not being used as part of the name of any sauce. It is the brand name of the sauce's maker. Jason's Fire Fusions is making a sauce called "Spontaneous Combustion." Southwest Specialty Food, Inc. also makes a sauce called "Spontaneous Combustion." The point is that both sauces are called the same thing. The fact that they are made by different companies is the problem, not a solution to the problem.

Even if he changed the name of the sauce to "Jason's Spontaneous Combustion," he'd still run the risk of it being confusingly similar to "Spontaneous Combustion" and therefore still violating the rights to the name "Spontaneous Combustion" held by Southwest Specialty Food, Inc.

I'm not a trademark lawyer; I've only practiced in other areas of business law, so I would not presume to give any legal advice about this. But a decent lawyer who practices in this area should know whether this really is an issue and could probably explain it right off the top of her head. So consulting one could prove very helpful and avoid some problems down the line. An ounce of prevention and all that. :)

Angie


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IIRC, trademark is generally restricted by region - to the region in which the product is marketed. Thus there can be a 'Flo's Hot Pies' in Georgia and another in Colorado that don't conflict. It seems a bit foreign in this new info-everywhere world, and the law may eventually change. But you don't need to dodge all names - only the ones that are marketed in your area.

Now if you plan to go national, get your registrations in.

Dennis

P.S. IANAL, but I play one on GW.


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