Makers of consumer products are especially challenged to find new and innovative ways to make their product "pop" at retail: to capture the consumerÂs interest and make them want to try what they have to offer. This means that additional pressure is being placed on both marketing and packaging professionals, who are constantly pressed to develop new methods to make products more appealing.

In recent years, packaging companies have introduced vacuum barrier bags, which are typically used in both industrial and retail applications. Industrial companies use them for items such as insecticide and other chemicals, because the bags protect the product from moisture and vapor loss. In addition, the composition of vacuum barrier bags is such that they virtually eliminate any odors that may emanate from the product.

But the applications for makers of consumer goods are also many (if not more). Manufacturers of electronics products use vacuum barrier bags to protect the sensitive component parts of their products from static electricity, dust, and other airborne contaminants. Pharmaceutical and technology companies use them in situations that demand adherence to clean-room regulations. Vacuum barrier bags are also frequently used to hold foodstuffs like dried fruits or soup mixes.

Most manufacturers who employ vacuum barrier bags do so because of the protection they offer the internal product from moisture and vapor loss. However, the bags are also quite popular because of their unique ability to be printed  with any variety of colors, designs, patterns, or logos. This is what makes them stand out at retailÂand much more likely to be looked at by browsing consumers.

The bags can be customized to suit any variety of needs, whether you need them to stand on their own or hang in a merchandising display. There are also a variety of dispensing options available, from re-closeable zipper pouches, to pour spouts for liquid products. Vacuum barrier bags can also be made from many different materials, the most common being foil, foil laminates, nylon, polyester, and plastic. Whichever you choose depends entirely upon your product (and your preference)! With the addition of innovations like vacuum barrier bags to the packaging market, the road to success is becoming increasingly barrier-free!

Harry Bradman

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