The ads come from doubleclick.net. If you aren't blocking them, you're crazy. Google "block doubleclick" if you don't know how to do it. I've blocked doubleclick.net 33,710 times! They are the worst and now they are part of google so I'm going to have to reconsider using google. There are plenty of other ad servers that you'll want to block, but start with doubleclick.

Once and for all: How to stop the iVillage ad onslaught. First we need to understand how it's done: iVillage doesn't bother to try and buy ads directly from all the various companies that show up on the pages of GW. Instead they use large ad-service agencies like doubleclick, akamai and pointroll. You can visit some of these sites if you'd like to see who's behind the ads. http://www.akamai.com http://www.doubleclick.com/us http://pointroll.com This makes it easy to block out all or almost all of the ads very easily, just block the originating sites. Right now all the ads on GW come from: http://amch.questionmarket.com http://a820.g.akamai.net http://iv.doubleclick.net http://i.ivillage.com http://m.2mdn.net http://tste.ivillage.com http://img-cdn.mediaplex.com http://ads.vmirror.com http://cmhtml.ivillage.overture.com http://ads.pointroll.com The Universal Solution.This will work on Windows systems for all browsers; IE, FireFox and Netscape. The Windows operating system provides a system-level method to block specific IP addresses before they even get to the browser. To effect this solution you need to edit a Windows system file called hosts. This file is located in the directory: Windows XP: C:\WINDOWS\SYSTEM32\DRIVERS\ETC Windows 2K: C:\WINNT\SYSTEM32\DRIVERS\ETC Windows 98: C:\WINDOWS Open the file in Notepad. Cut the following from this post and paste it to the end of the file. 127.0.0.1 amch.questionmarket.com 127.0.0.1 a820.g.akamai.net 127.0.0.1 iv.doubleclick.net 127.0.0.1 i.ivillage.com 127.0.0.1 m.2mdn.net 127.0.0.1 tste.ivillage.com 127.0.0.1 img-cdn.mediaplex.com 127.0.0.1 ads.vmirror.com 127.0.0.1 cmhtml.ivillage.overture.com 127.0.0.1 ads.pointroll.com Edit each entry so that there is a tab between the IP address 127.0.0.1 and the URLs. Save the file and you're finished. Close and re-open your browser and all the ads will be gone. Unfortunately, iVillage may in the future buy ads from a new source. In this event the new ad source will have to be added to the list. The IE solution.Most of the ads are placed using Java$cript. You can remove the more offensive ads in IE with the browser settings. You can't however remove them all. To improve GW using IE do the following: From the menu select Tools -> Internet Options -> Security and click on Custom Level. Scroll down to the end of the list and you'll see an entry for Scripting. Disable all the sub-entries. Now select the tab labeled Privacy. In the bottom of the box that appears check on the option to block pop-ups. I recommend you also click on the button Advanced and select the option to block Third-party Cookies. NOTE: By disabling Scripting you will also effect the way other websites behave. You may need to get used to switching scripting on and off as desired. That's why this is the least desirable of these various options. The FireFox solutionThis is an excellent choice -- it's the fastest...

When we had the page-covering Lancome ad here on this site, I emailed Lancome and told them that they had indeed caught my attention. To the point where I would never buy their products. I got a canned response, but I wasn't even expecting that. If Adblocker didn't work here at GW, I probably won't visit here very often. It isn't that there are ads here--I understand that the ads are necessary to fund the site's operation. It's the sheer volume of the ads and the annoyance factor. The ad at the top of the screen expands and contracts--you can't click a link until it finishes. The ads embedded in the text pop up if you just move the cursor near them, without even having to click on them. Then there are the ads that float over the page. And the little boxes for surveys and stuff that pop up frequently. It's just all too much. Other sites have ads, but not this many and not as in your face all. the. time.

>I hope they comet an agreement soon.. I think it's pretty obvious where that's heading when adobe starts coming out with developer tools to let developers convert flash based content to HTML 5 instead. One thing, for many commercial sites with flash content (like big box stores or news sites) there's often an app you can download to use instead that gives you access to the same content. I don't care for this trend, since I'd rather access the whole internet via a browser, but this seems to be the way things are going with portable devices. I hate flash and I think it's used stupidly for no reason on about 85% of the sites that use it, but I agree it's vexing not to have it on iOS. breezy, if you see a thumbnail for that page, then it's cached and you'll keep seeing it. Try emptying the cache/history (in settings>safari) and see if that helps.