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jonathan_e

Comprehensive tomato book

jonathan_e
17 years ago

(Please excuse cross-posting with another thread)

I have a question for everyone: Is there a market for a new and comprehensive book on tomatoes? By that, I mean one that covers, at least to some extent, everything about tomatoes that a tomato enthusiast/aficionado/junkie/addict/head might want to know (and maybe more). I am considering writing such a book, and in fact already have prepared an outline and introduction. But before I put a year or two's work into it, I would very much appreciate any opinions anyone may have on the subject.

What I have in mind is something that would cover at least the following subjects:

1. Biology and cultivation (including different species and cultivars),

2. Genetics and genetic modification (e.g., sad story of the Flavr Savr gene),

3. Origin and evolution (meet your cousin, the tomato),

4. World-wide diffusion and subsequent history (how did the tomato get to India and China, anyway? The English? The Portuguese? The Spanish? One author suggests early sea contact with Peru)

5. Adoption and use in different food traditions (e.g., how do tomatoes fit in with the religious aspects of Indian food tradition?),

6. Health aspects (e.g., effect on prostate and lung cancer, macular degeneration, sun damage to skin),

7. Commercial and economic issues (do they really eat 200 pounds per person per year in Egypt?),

8. Connections with famous people (e.g., Ronald Reagan),

9. Film and literature (nobody should miss Attack of the Killer Tomatoes or its sequels),

10. Myths (e.g., the Robert Gibbon Johnson story) and misconceptions,

11. Tomatoes and sex (no misconceptions there, and no conceptions, either, I suppose [smile]),

12. Enthusiast organizations and festivals (the most spectacular is in Spain),

13. Etymology of popular and scientific names (where did the name lycopersicum -- Wolf Peach -- come from?), and

14. Home growing and cooking (somewhat).

I know of course that there are many books on how to grow tomatoes, and many recipe books, and I certainly don't intend to compete with such books. What I am thinking of is something that would not only contain quite a lot of information about a broad range of subjects relating to tomatoes, but also use tomatoes as a lens to look into some of the things mentioned (history, biology, even cosmology: for example, without supernovas, tomatoes could not exist).

Needless to say, with such a range of topics, I could only cover most things in a fairly summary manner; the selling point would be its breadth, not its depth on any subject. I would make reference to other books for more depth on a given subject.

Would you buy such a book? At Amazon prices? Would it be better to have lots of pictures, maps etc. and a higher price or fewer of such things and a lower price?

There the various books on other food items, some of which have done quite well in the market, notably Mark Kurlanskys three books, on cod, salt and oysters, respectively. There is also one on the potato by Larry Zuckerman and one on the olive by Mort Rosenblum.

Each of those is, however, somewhat less comprehensive than what I outlined above, which brings me to a second question: Should I cut back the scope and make it a bit deeper in the areas retained? If so, what should I leave in or keep out? Should I make it pretty much purely a history book with a particular twist, like KurlanskyÂs? Or would that narrow the audience too much?

Just to elaborate for a moment, a historical work would start with the break-up of Pangaea, the latest supercontinent, which started drifting apart 200 million years ago. The breakup resulted in separate biospheres developing in the Americas and Eurasia, which meant that the tomato was unknown to the bulk of humankind until the the last 500 years. During that time humans have, from a biological perspective, re-united the divided parts of Pangaea. Before they did so, the tomato spread from its origin in the alto plano of the West Coast of South America to what is today Mexico and Central America, but not to what is today the US (why it didnÂt is an interesting issue I would try to explore) or anywhere else. In the last 300 years or so, it has been adopted into almost every food tradition on earth.

How and when it did so is a story that, to my knowledge, has never been fully told, except as it relates to the US (in Andrew SmithÂs book cited below). Telling that story would allow me to bloviate on various subjects such as international trade routes and social history.

As I write that last paragraph, it occurs to me that this story alone would be quite an undertaking, one that could not really be done justice in a single chapter of a broader book. But then ÂÂare the 30 million home tomato gardeners in the US going to buy a history book? Or will they want growing tips, recipes, cosmology, sexual innuendo and genetics and such thrown in? I suppose I could include some of those topics in a book that is primarily a history, but would a book that is primarily a history that grab their attention, or, more relevantly, give them an uncontrollable urge to buy it?

Hey, maybe I could include OprahÂs favorite tomato recipes. I could put that in a chapter entitled, "the tomato and popular culture."

I would appreciate any thoughts any of you may have.

Thanks very much,

Jonathan

P.S.: I have looked at the following, none of which (it seems to me) is quite what I have in mind:

1. Tantalizing Tomatoes, ed. by Karen Davis Cutler (New York 1997)

2. The Tomato in America, by Andrew Smith (Columbia, S.C. 1994)

3. The Great Tomato Book, by Gary Ibsen (Berkeley 1999)

4. The Great Tomato Book, by Sheila Bluff (Short Hills, N.J. 1999)

(The preceding two books have the same title and were published in the same year; rather remarkable.)

5. In Praise of Tomatoes, by Steven Shepherd (New York 1996)

6. Exploring the Tomato, by Mark Harvey, Steve Quilley and Huw Beynon (Cheltenham, U.K. 2002)

7. All About Tomatoes, by Walter L. Doty (? 1981)

8. Terrific Tomatoes, by Mimi Luebbermann and Faith Echtermeyer (? 1994)

9. 100 Heirloom Tomatoes for the American Garden, by Carolyn J. Male (New York 1999)

Comments (7)

  • clfo
    17 years ago
    last modified: 9 years ago

    Johnathan,
    Go for it. There IS a market for well written, comprehensive books on a single plant. Read "Oak: The Frame of Civilization" by William Bryant Logan Michael Pollen did it with four plants in "The Botony of Desire."

    Write up a good proposal and either find an agent or send it to publishers yourself. (Most non-fiction books are sold from a proposal, not the finished book.)

    good luck!

  • jonathan_e
    Original Author
    17 years ago
    last modified: 9 years ago

    Thanks for the encouragement and the suggestions, clfo. I have Pollen's book and will take a look at Logan's.

    Best regards,

    Jonathan

  • TonyfromOz
    17 years ago
    last modified: 9 years ago

    I believe a book like this is likely to find a market, and it seems that you may just the person to write it, judging by the quality of your presentation here. I would love to own a book that gave me accurate information about tomatoes especially in the areas of taxonomy, history, breeding and etymology -- but only if the price was right! As an avid but not affluent buyer of plant books I spend my money where I get most value in terms of information content, so I like to acquire books that cover a subject or geographical area or plant group comprehensively. But maybe I am not typical of buyers. For a book on a somewhat narrow specialty such as tomatoes I would probably be unwilling to pay more than U$30-40.

    I get the feeling that more and more books like this are now being self-published, and this could be the way to go if you are computer-literate and can cope with graphics and page layout software. Amazon.com seems to list a large number of self-published books.

  • ronalawn82
    17 years ago
    last modified: 9 years ago

    I think that reading habits are in a state of flux. Readers want specific information in the shortest time.
    There is an abundance of information available on any specific under the sun; the problem is how to home in on and access what is needed.
    You may write a comprehensive reference type tome which will have a limited readership but can command a higher price. On the other hand, you may write intensely and in depth about an individual facet of the subject and have a wider readership that will pay a fair price for the book(let). My humble opinion.

  • jonathan_e
    Original Author
    16 years ago
    last modified: 9 years ago

    Thanks, Tonyfromoz and Ronalawn, for your thoughts and suggestions.

    Since I first posted the question, I have completed an outline and have written a decent portion of the first two chapters.

    The first chapter is based my personal experience in trying to grow tomatoes in Massachusetts, which has been somewhat frustrating and reminds me of the saying that if the US had been settled from west to east instead of the other way around, all of New England would be a national park. This chapter is, I hope, somewhat humorous and will, I also hope, keep the initial tone light.

    The second chapter is entitled "What's all the Fuss About?", and is a good deal heavier. It starts with a brief description of the origins of the tomato, and sets its spread around the world in a broader historical context. Specifically, I discuss the fact that the spread of the tomato from its Mexican home to the rest of the world was part of what the historian Alfred Crosby has called the "Columbian Exchange," which involved, among other things, food crops and animals moving from Eurasia to the Americas and vice versa. It goes on to describe briefly the world-wide popularity of the tomato (for example, Chile's most famous poet wrote an Ode to the Tomato) and then to give some tentative suggestions about the reason for its popularity. Obviously it is popular because it tastes good, but why do we find it so appealing? There are a couple of interesting theories, relating to human evolution and to the fruit's chemical composition, which I've described.

    These two chapters are, as indicated, very different in tone and depth. Should I continue this blending? or should I go one way or the other: serious or humorous (there are some really amusing -- at least to a tomatohead -- things to relate about tomatoes)?

    Any further thoughts you have would be welcome.

    Best regards,

    Jonathan

  • pinetree30
    16 years ago
    last modified: 9 years ago

    You have an outline and two chapters -- so now work up a proposal to submit to some publishers. Get a copy of How to Write a Book Proposal by Michael Larsen (3d ed., Writer's Digest Books) and see where it takes you. Time to get serious.

  • jonathan_e
    Original Author
    16 years ago
    last modified: 9 years ago

    Thanks for the suggestion, pinetree. :)

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