Garden Gobbledygook
Gardening has one weed that doesnÂt grow in the ground: it grows in print and it thrives like dandelions. ThereÂs an old name for it. ItÂs called Gobbledygook. There seem to be few weedkillers that will stop Gobbledygook, but repeated applications of Ridicule may help.
This weekend, Vivian Smith, who is a journalist, teacher and editorial consultant, has just written a great piece - titled "Gobbledygook as she is spoke" - in VictoriaÂs Times Colonist, applying a particularly potent dose of Ridicule. I think we should all follow her lead and keep a supply of Ridicule handy and spray it liberally whenever Gobbledygook shows up. (It springs up quite often in the Japanese Garden forum, but if you feel like spraying it there, beware - some posters seem to be impressed by Gobbledygook and think that it demonstrates the profundity of the taste and learning of the writer, so your spraying may be resented and indignantly denounced.)
Among other things, Vivian makes fun of one institutionÂs use of the expression "site-based decision makingÂÂ" - which sounds familiar. It makes me wonder what sheÂd have said about being told that a garden designer must "listen to the site". I suspect that, like me, sheÂd have wondered whether it would help to use a tape recorder.
Vivian has kindly said I may quote her piece more fully, so hereÂs what she says about a job advertisement from another institution (the University of Windsor) -
"ÂÂwhere they need (hoo boy, do they need) a communications director. You'll be as impressed as I was to learn this taxpayer-supported place is dynamic, innovative, experiential and student-focusedÂ. It boasts "three interdisciplinary pinnacle areas." Just re-reading that last sentence makes me want to, er, birth a verb. It is "to pinnacle," which means to achieve great heights in the mutilation of language so as to hide the fact that you have little to say. Or what you meant is not what you said. Or you don't know what you mean.
The secondary meaning of "to pinnacle" -- let's make this verb take a direct object -- is to camouflage meaning so spectacularly that the person you're talking to not only becomes confused, they feel dumb. Excluded."
From now on, when you read Gobbledygook I suggest you think of itÂs perpetrator as doing a pinnacle.
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